But don’t take our word for it – listen to Google CEO Eric Schmidt talk about the power of mobile and the cloud.

More and more companies are creating mobile applications. While reasons vary, the desired result is the same: increase customer loyalty and Return On Application (ROAp).

To do this, firms need to focus on creating deeper connections with customers. Yet connection is perhaps the most difficult marketing feat to accomplish. The mobile phone gives companies the missing piece of infrastructure to do just that.

To date, most have been unable to take advantage of this opportunity. User metrics have been either unavailable or limited to basic information such as unique user counts. Mobixy takes mobile marketing to a completely new level. Our reporting set includes:

• Subscriber statistics
• Full usage history
• Data sent and received
• Geo-location
• And much more

Companies can then use this information to better understand their users and create better experiences. In return, they are likely to end up with a more satisfied customer. Continue this cycle until satisfaction leads to loyalty, which will lead to the best advertising possible – word of mouth. Which, of course, is free.

Is there a better way to grow?

If you’d like to discuss our marketing capabilities in more detail, please contact us here.

Michael Brown
Managing Partner
Founder & Chief Executive Officer

Michael brings a unique skill set and business perspective to Mobixy. He is an entrepreneur and experienced technical professional, having worked as a technology architect and lead developer with companies such as American Express, Gtriad Corporation, and Rheuminations. In addition, Michael is well-known for his understanding of business development, having worked closely with organizations to develop solutions that positively impact the client experience.

Ed McLaughlin
Managing Partner
Chief Marketing Officer

Ed understands the new marketing, and specializes in helping entrepreneurial companies stay ahead of the game. He is the founder and President at JEM Equity Advisors, a marketing and strategy-consulting firm dedicated to entrepreneurs and small business owners. Prior to founding JEM, he held senior leadership positions at both GE and UBS. Ed also created and writes The Baby Gorillas, a blog for business leaders who think big and act small.

To reach Michael or Ed directly, please use the contact form located here.

Mobile applications have seen rapid growth since the 2007 launch of the iPhone. At the same time, design and management challenges have increased even faster – which puts this unprecedented growth at risk.

The two primary reasons for this: technical deficiencies and device fragmentation. Mobile phones have limited processing power, storage capacity, and battery life. Each device has different features and capabilities, from network connection options to operating systems. So getting to market quickly is difficult and time consuming. And these problems continue into the post-production management phase as well.

During the planning process, a developer must choose one of two alternatives:

• Create a flexible design. In other words, make sure that the application will work on as many devices as possible.
• Limit the design to a target device. This approach will shorten development time, because the focus is on a singular device (or several devices that are technically similar).

Both of these options limit the growth of an application. But there is another obstacle: understanding the user.

No product will have predictable, sustainable growth unless one fully understands customer needs and preferences. And since most applications reside on the actual mobile device, the usage statistics available are very basic – if they exist at all.

There is another way – move your application management and development into the Mobixy cloud. This solves a number of development and management problems, including:

• Hosting
• Device processing and battery power
• Poor cellular coverage and dropped connections
• Incompatible data and media formats
• Application scalability

The future of mobile is here today. Contact us to learn more.

In fact, there are more than 300 different kinds of phones available today. So developers must deal with countless technical issues, such as unit processing power, different operating systems, memory availability, display differences and individual carrier limitations. And since mobile technology regularly changes, they must address problems related to application updates.

All of this makes the product management process timely and complicated. So while we believe that there is a great deal of opportunity in this market, we see some risks. For example, will developers be able to continue to create and manage applications with so many devices and platforms in the market? What if consumers begin to resist application price increases? How will developers (and companies) reach worldwide markets?

Of course, this is not a complete list. If you’d like to discuss your specific challenges with us, we’d love to hear from you.

From our perspective, we feel as though we represent the beginning of a new standard for the development and management of mobile applications. But the story is just beginning, and we invite you to follow the journey by subscribing to our blog (click here for the RSS feed).