The Future of Mobile

Cloud computing will impact more than just personal computers – we believe it will transform mobile platforms as well.

Mobile applications have seen rapid growth since the 2007 launch of the iPhone. At the same time, design and management challenges have increased even faster – which puts this unprecedented growth at risk.

The two primary reasons for this: technical deficiencies and device fragmentation. Mobile phones have limited processing power, storage capacity, and battery life. Each device has different features and capabilities, from network connection options to operating systems. So getting to market quickly is difficult and time consuming. And these problems continue into the post-production management phase as well.

During the planning process, a developer must choose one of two alternatives:

• Create a flexible design. In other words, make sure that the application will work on as many devices as possible.
• Limit the design to a target device. This approach will shorten development time, because the focus is on a singular device (or several devices that are technically similar).

Both of these options limit the growth of an application. But there is another obstacle: understanding the user.

No product will have predictable, sustainable growth unless one fully understands customer needs and preferences. And since most applications reside on the actual mobile device, the usage statistics available are very basic – if they exist at all.

There is another way – move your application management and development into the Mobixy cloud. This solves a number of development and management problems, including:

• Hosting
• Device processing and battery power
• Poor cellular coverage and dropped connections
• Incompatible data and media formats
• Application scalability

The future of mobile is here today. Contact us to learn more.