Simplified Thinking

A blog about mobile applications, marketing, our services and anything else we find interesting.

The Power of the Cloud

Sunday, August 1st, 2010

By managing mobile data differently (in the cloud vs. the device), Mobixy is able to provide users a great experience on their mobile device.
But don’t take our word for it – listen to Google CEO Eric Schmidt talk about the power of mobile and the cloud.

Mobile Marketing

Sunday, July 25th, 2010

Everyone wants customer loyalty. The right place to start? Create an experience that is its own reward.
More and more companies are creating mobile applications. While reasons vary, the desired result is the same: increase customer loyalty and Return On Application (ROAp).
To do this, firms need to focus on creating deeper connections with customers. Yet connection [...]

Leadership at Mobixy

Thursday, July 15th, 2010

We know that in order to earn your business, we must first earn your trust. And that’s just what our leadership team plans to do.
Michael Brown
Managing Partner
Founder & Chief Executive Officer
Michael brings a unique skill set and business perspective to Mobixy. He is an entrepreneur and experienced technical professional, having worked as a technology architect [...]

The Future of Mobile

Wednesday, July 14th, 2010

Cloud computing will impact more than just personal computers – we believe it will transform mobile platforms as well.
Mobile applications have seen rapid growth since the 2007 launch of the iPhone. At the same time, design and management challenges have increased even faster – which puts this unprecedented growth at risk.
The two primary reasons for [...]

Developer Challenges

Monday, July 12th, 2010

A major challenge for application developers is the number of mobile devices – each with different capabilities, features and restrictions.
In fact, there are more than 300 different kinds of phones available today. So developers must deal with countless technical issues, such as unit processing power, different operating systems, memory availability, display differences and individual carrier [...]